Capabilities

I am a seasoned marketing and sales professional with 20 years of experience building a range of globally distributed, regionally focused, and luxury DTC wine brands. I work with clients to develop, launch, and grow their businesses, positioning them for success in a highly competitive market.

As an independent consultant, I become part of your team. I can serve as the marketing lead for wineries without dedicated departments or work with the existing marketing group to plan and execute projects.

I collaborate with a trusted network of professionals for design, photography, copywriting, PR, and website development support.  Instead of being tied to the resources of a single agency, I partner with independent contractors best suited to each project. I remain your main point of contact throughout the engagement.

Brand Messaging

Brand DNA framework

Target audience definition

Competitive set analysis

Brand positioning & story

DTC Programming

Tasting room development & launch

Tasting room traffic driving

Consumer engagement strategy

Wine club structure and promotion

Strategic & Business Planning

Business plan development

Program timeline & management

Budget planning & management

Website & Digital Strategy

Website development management

Sitemap & content development

Digital advertising strategy

Website analytics & SEO

Brand & Product Launch

Product positioning

Brand design management

Packaging design management

Launch timeline development

Wholesale Strategy

Wholesale launch strategy

Trade material development

Sales presentations

Product Portfolio Development

Brand & product portfolio strategy

Portfolio structure & tiering

Pricing & channel strategy

Marketing Plan & Collateral

Annual marketing plan

Tasting room & wine club materials

Brand sell sheets

Photography & copy management