
Capabilities
I am a seasoned marketing and sales professional with 20 years of experience building a range of globally distributed, regionally focused, and luxury DTC wine brands. I work with clients to develop, launch, and grow their businesses, positioning them for success in a highly competitive market.
As an independent consultant, I become part of your team. I can serve as the marketing lead for wineries without dedicated departments or work with the existing marketing group to plan and execute projects.
I collaborate with a trusted network of professionals for design, photography, copywriting, PR, and website development support. Instead of being tied to the resources of a single agency, I partner with independent contractors best suited to each project. I remain your main point of contact throughout the engagement.
Brand Messaging
Brand DNA framework
Target audience definition
Competitive set analysis
Brand positioning & story
DTC Programming
Tasting room development & launch
Tasting room traffic driving
Consumer engagement strategy
Wine club structure and promotion
Strategic & Business Planning
Business plan development
Program timeline & management
Budget planning & management
Website & Digital Strategy
Website development management
Sitemap & content development
Digital advertising strategy
Website analytics & SEO
Brand & Product Launch
Product positioning
Brand design management
Packaging design management
Launch timeline development
Wholesale Strategy
Wholesale launch strategy
Trade material development
Sales presentations
Product Portfolio Development
Brand & product portfolio strategy
Portfolio structure & tiering
Pricing & channel strategy
Marketing Plan & Collateral
Annual marketing plan
Tasting room & wine club materials
Brand sell sheets
Photography & copy management